On May 4, 2017, individuals, families, corporations, and schools across BC and the Yukon are encouraged to buy a button or a pin and #JeanUp by wearing denim from head to toe!
A BBQ will be held on Jeans Day at the Vancouver Art Gallery to celebrate with celebrity athletes and local supporters
All you have to do is buy a $5 button or $20 lapel pin and proudly wear it on Jeans Day with your favourite denim outfit!
Show your support on social media with the hashtag #JeanUp.